1 mark Zuckerberg
Facebook’s first user actually holds the user ID number four, the first three accounts having been blocked off for testing. With its public offering last May, Zuckerberg only solidified his control over the company he founded. One indicator of his continuing rule is Graph Search, a name for Facebook’s latest product that Kirkpatrick speculated was pooh-poohed by marketers. “It’s a terrible name,” Kirkpatrick said. “It’s sort of a little piece of evidence right there that he’s still in the driver’s seat.”
